Strengthen Membership & Share Rotary’s Ethos
Rotary is sometimes called the world’s best kept secret. For over a century, clubs have quietly transformed communities—supporting young people, funding hospices, responding to disasters, and fostering peace. Yet this very invisibility may help explain Rotary’s current membership woes. Too often, the extraordinary impact of Rotary goes unseen by those outside our circle.
Rotary clubs are at a crossroads: many face shrinking membership and tight budgets, yet their mission of Service Above Self remains as vital as ever. A clear, authentic communications strategy not only helps attract new members; it also ensures Rotary’s humanitarian work and ethical values are recognised more widely. Research shows donors are inspired to give through multiple channels—social media motivates about 32 % of donors, email around 30 %, and websites about 17 %. Nearly 40 % say they’re more likely to respond when they see a message across channels. The answer isn’t to spread resources across every platform, but to focus on a few relevant ones and complement them with owned content (your website), earned media (press releases), and targeted newsletters.
Why act now? Rotary International President 2023-24, Gordon McInally summed it up:
“With better engagement, we will grow Rotary both by way of membership and in our ability to provide meaningful service.”
(Source: Rotary-RIBI)
Unless we adapt, the balance of influence within the movement could shift markedly in the next decade. Clear, strategic communication can help your club modernise, grow membership, and ensure Rotary’s ethos continues to inspire future generations.
Our Multi-Channel Solution
- Targeted social media management
Select one or two platforms tailored to your audience and schedule regular posts aligned with events, drives, and service projects. - Website content & blog support
Create news articles, event recaps, and stories for your website and repurpose them across channels. - Press releases & media outreach
Draft and distribute professional releases to local media to extend your reach and build credibility. - Bi-annual newsletter
Deliver a polished newsletter via email or printable PDF to keep less tech-savvy members engaged. - Training & reporting (premium option)
Annual coaching for club officers plus quarterly analytics reports. - Promote Rotary’s ethos
Showcase your community and international service projects, celebrating the difference Rotarians make. - Club-provided content
Our ability to tell your story depends on your input—timely information and high-quality photos are essential.
Pricing & Commitment
| Package | Monthly Price (excluding VAT) | Key Features |
|---|---|---|
| Starter | £50/month | One social channel; 4 posts/month; quarterly blog post; bi‑annual newsletter; basic analytics |
| Engagement | £90/month | Two social channels; 1–2 posts/week; quarterly blog post; press releases as needed; leaflet design for up to 4 events per year; bi‑annual newsletter; quarterly analytics |
| Amplify (Premium) | £150/month | Two social channels; 2–3 posts/week; monthly article; press releases as needed; bi‑annual newsletter; monthly analytics; annual training session |
Optional Add-On
- New Website Creation: £500 one-time fee (includes About Us, Projects, Contact Us pages; built on a free platform; ongoing costs limited to domain hosting).
Our packages are priced exclusively for Rotary and remain highly competitive compared with standard market rates for communications support. They are designed not to create long-term dependency, but to give your club the tools and confidence to eventually manage communications independently. To keep prices accessible, our service integrates the use of AI tools for drafting, scheduling, and design support. We ask for a minimum commitment of six months, payable upfront—this ensures continuity and allows enough time to build momentum. With steady collaboration, most clubs should reach a point after a year or two where they can confidently take the reins themselves.
Ready to enhance your club’s communication? Let us help you share Rotary’s mission, grow your membership and celebrate your service in the community and beyond.
About Our Director
Our director, Rebecca Gebauer, has been closely involved with Rotary Clydebank (Scotland) since summer 2024 and became a member in December 2024. She currently accompanies her husband, who has been selected as a Rotary Peace Fellow at Duke–UNC in North Carolina. Rebecca holds a Master’s degree in Political Communication and runs Clydebank Rotary’s social media and communications in a voluntary capacity. Her combination of professional expertise and hands-on Rotary experience underpins the services we offer—rooted in both communications strategy and a deep appreciation of Rotary’s ethos.
Roundtables Consulting Ltd 